THE VOICE OF HIND RAJAB FOLLOWS THE FINAL HOURS OF A SIX‑YEAR‑OLD GIRL TRAPPED IN A CAR UNDER ISRAELI FIRE IN GAZA, USING HER REAL VOICE AS SHE BEGS EMERGENCY SERVICES TO SAVE HER. THE FILM EXPOSED A SYSTEM THAT TREATS PALESTINIAN LIVES AS EXPENDABLE, AND IT WAS BACKED BY AN UNUSUALLY HEAVYWEIGHT GROUP OF EXECUTIVE PRODUCERS (INCLUDING BRAD PITT, JOAQUIN PHOENIX, ROONEY MARA, AND ALFONSO CUARÓN). IT PREMIERED AT VENICE, WENT ON TO TORONTO, AND WAS LATER NOMINATED FOR THE OSCARS, BAFTAS AND GOLDEN GLOBES.

I CAME ON BOARD TO TURN A TRADITIONAL AWARDS PUSH INTO AN IMPACT AND ADVOCACY CAMPAIGN, USING THE FILM AS A TOOL IN LIVE DEBATES ON MEDICAL ACCESS FOR CHILDREN IN GAZA.

THE TWO CAMPAIGN CENTREPIECES WERE An OPEN LETTER CALLING FOR OPENING MEDICAL CORRIDORS IN GAZA, AND A HIGH‑LEVEL SCREENING AT THE UNITED NATIONS IN GENEVA, CO‑HOSTED BY A COALITION OF 17 UN MEMBER STATES, WHERE WE BROUGHT TOGETHER UN LEADERSHIP, AMBASSADORS, HUMANITARIAN ORGANISATIONS, HUMAN RIGHTS ADVOCATES AND THE FILM’S TEAM IN THE SAME ROOM, TIMED STRATEGICALLY DURING AWARDS VOTING WINDOWS. EXECUTIVE PRODUCER ALFONSO CUARÓN OPENED THE NIGHT WITH A VIDEO STATEMENT WE DEVELOPED TOGETHER. THE SPANISH MISSION LATER DESCRIBED THE EVENT AS “EXCEPTIONAL”, NOTING IT Was STILL BEING DISCUSSED DAYS LATER.

THE OPEN LETTER GAINED INTERNATIONAL PRESS COVERAGE, THE UN AND EUROPEAN PARLIAMENT SCREENINGS CEMENTED THE FILM’S PLACE IN LIVE DEBATES ON GAZA, AND A SERIES OF INTERVIEWS AND FEATURES AMPLIFIED BOTH THE FILM AND ITS PROTAGONISTS TO AUDIENCES BEYOND THE FESTIVAL CIRCUIT, with a COMBINED POTENTIAL REACH of the campaign ESTIMATED IN THE TENS OF MILLIONS.