THE CYCLE OF LOVE IS TELLS THE REAL LIFE JOURNEY OF PK, A DELHI STREET ARTIST WHO IN 1977 TRAVELED 6,000 MILES BY BICYCLE TO REUNITE WITH THE WOMAN HE LOVED. THE FILM PREMIERED AT TELLURIDE, WENT ON TO FESTIVALS LIKE SHEFFIELD AND CPH:DOX, AND IT'S SUPPORTED BY EP PRIYANKA CHOPRA.

I CAME ON AS IMPACT PRODUCER TO BUILD A GLOBAL CAMPAIGN FOCUSING ON CONNECTION: DESIGNING “THE CYCLE OF KINDNESS” CAMPAIGN AROUND THREE STRANDS: LOVE YOURSELF, LOVE YOUR COMMUNITY, AND LOVE THE PLANET, AND A DIGITAL PLATFORM FOR AUDIENCES TO SHARE DAILY ACTS OF CONNECTION.

FLAGSHIP ACTIVATIONS INCLUDE A SUPPORT SERIES FOR HABIT‑BUILDING, A SHORT‑FORM VIDEO SERIES ON “THE PEOPLE BEHIND EXTRAORDINARY PEOPLE”, AND A CYCLE OF LOVE CHALLENGE.

ALONGSIDE THIS, I SECURED A BRAND PARTNERSHIP WITH DATING APP THURSDAY AND STARTED LAYING THE GROUNDWORK FOR LONGER‑TERM ADVOCACY AROUND SOCIAL CONNECTION AS A PUBLIC‑HEALTH METRIC, ALIGNED WITH THE WHO COMMISSION ON SOCIAL CONNECTION.