SANDA DIA IS A FEATURE DOCUMENTARY IN DEVELOPMENT ABOUT THE DEATH OF A YOUNG BLACK STUDENT, SANDA DIA, DURING A HAZING RITUAL AT AN ELITE BELGIAN FRATERNITY. IT FOLLOWS HIS FAMILY, FRIENDS AND A COMMUNITY OF STUDENTS REFUSING TO LET THE CASE BE SWEPT UNDER THE RUG.

I LED THE IMPACT CAMPAIGN STRATEGY TO TURN THE FILM INTO A CONTINENT‑WIDE PUSH AGAINST TOXIC HAZING PRACTICES IN UNIVERSITIES AND COLLEGES, USING SANDA’S STORY AS A CATALYST FOR LAW, POLICY AND CAMPUS‑LEVEL CHANGE. AS PART OF THE CAMPAIGN, BUILT A UNIVERSITY COALITION TO ORGANISE SIMULTANEOUS SCREENINGS TIMED DURING THEATRICAL LAUNCH, TO INCREASE PRESS INTEREST AND PUBLIC REACH.

THE IMPACT GOAL IS TO PROMOTE LAWS AND POLICIES THAT CRIMINALISE HARMFUL HAZING, RAISING PUBLIC AWARENESS, AND SUPPORTING RESEARCH AND INSTITUTIONAL ENFORCEMENT MECHANISMS, CONNECTING THE FILM TO STUDENT UNIONS, LEGAL ADVOCACY GROUPS AND POLICYMAKERS.